What to Put in Your LinkedIn ‘About’ Section (with Examples)
The Full AMA-Style FAQ: What to Put in Your LinkedIn ‘About’ Section (with Examples)
If you’ve ever stared at the blank LinkedIn “About” section and wondered what the heck to write, you’re not alone. This is one of the most Googled career profile questions, and for good reason.
Your LinkedIn About section is more than a summary — it’s your personal brand statement, your digital elevator pitch, and your chance to stand out to recruiters, clients, and collaborators.
In this AMA-style FAQ blog post, we answer the most frequently asked questions (and SEO-friendly queries!) about how to write a compelling, authentic, and effective LinkedIn About section.
Structure & Content
Q: How do I structure my LinkedIn ‘About’ section?
A: Use this proven 5-part structure:
- Hook — What drives or excites you?
- What you do — Your role and value.
- Key achievements — Highlights worth knowing.
- Personality — What makes you human.
- Call to action — Invite people to connect or collaborate.
Write in short, skimmable paragraphs.
Q: What tone should I use in my About section — formal or conversational?
A: Use a professional yet conversational tone. Think friendly, clear, and warm — unless you’re in an industry like law or finance where formal language is expected.
Q: Should I write my LinkedIn About in first or third person?
A: Always use first person. It’s more engaging and authentic. “I lead data teams…” is stronger than “Alex leads…”.
Q: What are some do’s and don’ts for the About section?
Do:
- Write in first person
- Use keywords for SEO (skills, roles, industries)
- Highlight a few key achievements
- Inject your personality
Don’t:
- Use buzzword soup
- Copy/paste your resume summary
- Ramble on
- Write in third person
Personalization & Branding
Q: How personal should I get in my LinkedIn About section?
A: Show your values and interests, but stay professionally relevant. Mention what drives you, your goals, and a fun fact if it adds depth.
Q: How do I make my About section reflect my personal brand?
A: Define your niche, values, and voice. Use language that aligns with how you want to be seen: creative, strategic, empathetic, bold, etc.
Q: Should I talk about my hobbies or interests here?
A: If they’re relevant or humanizing, yes! A line about running marathons, cooking, or building side projects can make you memorable.
Q: Can I use humor in my LinkedIn About?
A: Light humor? Yes. Dry sarcasm? Probably not. If humor is part of your voice, let it shine — just stay professional.
Q: How do I make my About section sound like me — not generic?
A: Be specific. Say “I love leading early-stage SaaS teams” instead of “results-oriented leader.” Ditch the templates and write like you talk.
Audience & Intent
Q: Who am I writing the About section for — recruiters, peers, clients?
A: All of them. Focus on clarity. Explain who you are, what you do, and how you bring value. A good About section speaks to multiple audiences.
Q: What should I put if I’m looking for a new job?
A: Be open but strategic. Mention the kind of role you’re seeking and what excites you. Add a call to action: “I’m currently exploring roles in product strategy. Let’s connect.”
Q: How do I tailor my About section if I’m a freelancer or consultant?
A: Focus on problems you solve, industries you serve, and what makes you unique. Include a call to action: “Reach out to collaborate or hire me for your next project.”
Q: Should I mention that I’m open to work?
A: Yes, but do it with confidence. Use LinkedIn’s “Open to Work” feature, and echo that in your About section with context.
Q: What if I’m not actively job hunting — do I still need an About section?
A: Absolutely. It’s your professional brand statement. Whether you’re recruiting, networking, or speaking, this is what people will see.
Career Stage
Q: What should I write if I’m just starting my career?
A: Focus on your enthusiasm, areas of interest, coursework, internships, or volunteer work. Show your curiosity and willingness to learn.
Q: How should I approach the About section if I’m switching careers?
A: Share your backstory. Connect your past experience to your future goals. Show transferable skills and your new direction.
Q: What should my About section look like if I’m in a senior role?
A: Highlight your leadership philosophy, impact at scale, and strategic focus. Let your experience speak while showing humility and clarity.
Q: Should students or interns even write an About section?
A: Yes! It shows initiative. Highlight your studies, interests, side projects, or internships. Even a short, well-written About sets you apart.
Q: How do I show career breaks or non-linear paths here?
A: Be honest and own your story. Whether it was caregiving, travel, or learning — show what you gained. It builds trust.
Want help writing your own LinkedIn About section or optimizing it for search? Reach out to us for a free Linkedin profile audit.
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